The term "bongo flava" was coined and first mentioned in 1996 by Radio One's 99.6 FM (one of the first private radio stations in Tanzania) Radio Dj Mike Mhagama who was trying to differentiate between American R & B and hip hop music through his popular radio show known as 'DJ Show' with that of local youngsters music that didn't have, at that time, an identity of its own. DJ Show was the first radio show that accepted young Tanzanian musicians influenced by American music to express themselves through singing and rapping. He said on air, "After listening to "R & B Flava" titled 'No Diggity' from the United States, here comes "Bongo Flava" from Unique Sisters, one of our own." After he said that on the show, the term "Bongo Flava" stuck. The earliest and most reliable account of how "Bongo flava" found its way onto Tanzanian airways has Taji Luindi at the heart of the story. Ta
